News "Outlook" in international broadcasting: a case study of Radio Australia's Connect Asia program

© 2009 David Wang Xiangtao.The main proposition of this thesis is that the news media serve as public connectors in sustaining and stabilizing national citizens’ transnational public connection to the global public sphere. The term transnational public connection refers to civic orientation to affairs beyond national borders. This approach builds on Couldry et al.’s (2006, 2007)’s notion of nationally based “public connection”. This thesis contends that in order to fulfill such a role, the news media need to provide international news with a transnational outlook, which interprets and describes international events and affairs in relation to different countries, the region and ultimately the globe. Considering different factors affecting international news reporting, this thesis posits that news content carried by international broadcasters would generally have a broader outlook than national news media. Hence it focused its effort on examining one type of international broadcaster: government-funded shortwave radio. This thesis argues that shortwave radio broadcasting is still relevant in today’s multimedia environment. This thesis contends that shortwave radio broadcasting functions as a crucial supplementary “external public connector” in connecting publics located in the world’s less developed regions and/or under repressive regimes to the global public sphere. Therefore it is important for them to incorporate transnational news outlook in their news reporting. This thesis argues that shortwave radio broadcasters’ core mission of carrying out government public diplomacy does not necessarily act as an impediment to their incorporating a transnational outlook in their news reporting. It proposes that the changing notion of public diplomacy is theoretically intertwined with the concept of transnational public connection; hence it is potentially an impetus for news with transnational outlook to emerge. But for such potential to be fully realized, this thesis argues that the broadcasting stations needs to have certain levels of editorial independence and be able to balance the interests of its home country and target region in its news coverage. Using Australia’s international shortwave broadcaster, ABC Radio Australia as a case study, this research attempts to discover whether international news with a transnational outlook could be found and to try to define the parameters of such a type of news. Operationalizing a three dimensions approach proposed by Berglez (2008) in a quantitative content analysis, this study examined news content broadcast by Radio Australia’s flagship news program Connect Asia over a period of nine weeks. It found that news with a transnational outlook does exist in Connect Asia’s news coverage and the emergence of this type of news is closely linked with news topics. This type of news is more likely to emerge in news topics such as environment and health. It also found that news with a transnational outlook comprises a very small proportion of the totality of Connect Asia’s news coverage. The frequency of such news is limited by Connect Asia’s overwhelming focus on the news topic of politics. This thesis discusses several contributory factors which resulted in Connect Asia’s overall emphasis on politics and contends that government-funded international broadcasters, as well as other international broadcasters might need to de-politicize and broaden the scope of their news coverage in order to further incorporate a transnational outlook